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Greg Wasmuth

Building product experiences
that drive exponential growth

San Diego | 619.512.3137 | greg@gregwasmuth.com

Greg Wasmuth

Bio

Blending 30 years of experience in business leadership, product innovation and data-driven marketing, Greg Wasmuth is a visionary leader who builds product experiences that harness the latest in AI, streamline operations and drive exponential growth. He has worked with companies ranging from startups to industry giants like Google, GM, Epsilon and Charles Schwab and contributed to combined revenues of $2.1 Billion.

Greg embodies the rare combination of visionary leadership and hands-on expertise that consistently drives collaborative breakthroughs in everything he touches. Always on the leading edge of innovation, he has a remarkable ability to synthesize complex challenges, design elegant solutions that bring out the best in his team members and achieve results. He has an infectious optimism that sees possibilities where others might find obstacles. Through his unique ability to both envision ambitious goals and lead teams to execute them effectively, Greg has established himself as a transformative force in all his endeavors.

As Head of the Vertex AI Migration Program at Google Cloud, Greg navigated significant challenges in migrating top-revenue companies to Vertex AI, gaining invaluable insights into change management and prioritization. These lessons now inform his mission to help business leaders streamline AI adoption processes, enhance operational effectiveness and achieve sustainable growth.

As F33’s Chief Revenue Officer, Greg spearheaded a Partner Marketing practice, collaborating with industry leaders like Google Cloud and Amazon Web Services to drive a remarkable 218% revenue growth. His practical methodologies harness the power of AI-driven automation, providing actionable strategies for business leaders seeking to scale efficiently.

218%

Annualized Growth

Achieved significant growth by identifying and removing blockers while scaling infrastructure.

Areas of Expertise

AI-Powered Visionary

PropTech | FinTech | SaaS Platforms | BPA Automation Systems | Personal AI Agents | Conversational AI | Marketing Content Engine

Collaborative Leader

Cross-Functional Team Leadership | Business Strategy | P&L Management | GTM

Product Experience Innovator

Solutions Architect | MarTech | FinTech | Agile Product Management | UX Design | AI/ML Integration

Product Experiences with AI at the core

Recognized for his data-driven marketing approach and customer-obsessed mindset, Greg empowers business leaders with AI agents that automate processes and drive profitability.

Process Faster. Scale Error-Free.

AutoDOC AI automates loan processing workflows for the mortgage industry. It automatically sets up loan with conditions and as docs are uploaded or emailed, they are auto-matched, auto-reviewed and email summaries are auto-messaged.

Manage Today. Retire Tomorrow.

Embracing the AI revolution, Greg built PropPortal AI, a product experience that help real estate investors manage 1200 points of data by automatically extracting data from their inbox feed.

DPI Score Calculator

Lead magnet using 4 LLMs (OpenAI, Claude, Gemini and Perplexity) to automatically research 130 sources to calculate the Digital Presence Impact of an organization against three of its competitors.

Purpose.ai

Created a digital twin of Purpose Mapping Coach to help men get clarity and discover their purpose. Developed a product experience around conversational AI, RAG knowledge center and my vision of a Personal AI team of agents.

Recent Professional Experience

Managing Partner

Touchpoint Strategies

February 2024 – Present | New York, NY

  • Pioneered AI transformation initiatives for mid-market companies, focusing on customer experience optimization and operational efficiency.
  • Operationalized AI-powered automation systems to streamline workflows, improving business outcomes by 25%.
  • Architected tailored strategies for AI adoption, change management and organizational alignment.

Chief Revenue Officer

F33 Global

November 2021 – January 2024 | San Diego, CA

  • Identified growth blockers and scaled infrastructure to achieve 218% annualized growth.
  • Launched two new practice areas—AI/ML and Partner Marketing—contributing 32% of first-year revenue.
  • Led partnerships with hyperscalers (Google Cloud, AWS) to enable co-sell motions for clients like Fortinet and Vimeo using AI-driven demand generation strategies.

Head of Vertex AI Migration Program

Google

December 2020 – November 2021 | Mountain View, CA

Contracted via F33 Global

  • Designed and implemented a comprehensive migration program for Fortune 100 accounts transitioning to Vertex AI, ensuring seamless adoption with no disruption to operations.
  • Coordinated cross-functional teams across training, project management and leadership to accelerate migrations ahead of platform deprecation deadlines.

Previous Leadership Roles

General Manager (Americas)

Eyebase USA

May 2018 – December 2020 | New York, NY

  • Defined a strategic vision and go-to-market plan for launching Eyebase's Digital Asset Management (DAM) system in the U.S., achieving measurable market penetration within two years.
  • Developed OKRs and a customer-centric brand narrative to drive adoption among enterprise clients.
  • Built the top of the sales pipeline to over 7000 leads by creating KPIs in collaboration with the Business Development Sales team.
  • Defined product roadmap priorities including AI for auto-tagging, improved customer experience with 'drag-n-drop' functionality and expanded integrations to redefine Eyebase as a content services platform of the future.

CEO

CoCreators Group

October 2016 – April 2018 | New York, NY

  • Partnered with Aetna to design automated document workflows that reduced labor costs by 82%.
  • Conceptualized user experiences for enterprise document publishing systems aligned with organizational goals.
  • Hired a remote engineering team in the US, Philippines and India to lead product development of CoCreators SUITE™, a marketing technology platform integrating marketing automation, CRM, DAM, insights and operational data flows.
  • Authored the Growth Canvas™—a rapid one-page planning system designed to manage a sustained innovation pipeline integrating Lean Startup, I.D.E.A. Index, design thinking and the 6E Innovation Framework.

Product Leadership Experience

Senior Director of Product & Innovation

Epsilon

April 2010 – September 2016 | San Diego, CA / New York, NY

  • Led a global team of 60+ to develop 'NxGEN,' a multichannel marketing platform generating $45M annually for automotive clients like GM and Toyota. Reduced campaign errors from 17% to 1.2% within three weeks through process optimization.
  • Built and productized 'Harmony Conductor,' a SaaS campaign portal used by Charles Schwab (10K users) and Culver's Restaurants (600 franchises), achieving rapid adoption post-launch.
  • Provided strategic direction to develop a global product strategy for an iPhone/Android app for Jaguar/Land Rover to improve customer experience with dealers. Excellent collaborative communication with global engineering teams to define a go-to-market strategic plan that launched on four continents.
  • Took a product team that was underperforming, elevated the focus on KPIs, implemented Agile development and rebuilt trust with Sales, Marketing and Operations, resulting in a tripling of sales.
  • Developed a company-wide innovation pipeline using Design Thinking and Lean Startup principles to revolutionize sustained innovation.

Early Career Highlights

Director of Professional Services

Mindfire

November 2008 – April 2010 | Los Angeles, CA

  • Launched a Professional Marketing Services division implementing cross-media campaigns for Fortune 500 clients across automotive, finance and education sectors.
  • Managed finance budget with monthly P&L to achieve operational excellence and led an offshore engineering team in Thailand.
  • Built innovative microsites and email campaigns that used complex versioning and personalization for millions of recipients.

Director of Product

Modern Postcard

March 2006 – September 2008 | San Diego, CA

  • Pioneered B2U Marketing® by integrating personalized direct mail with email campaigns (pURLs), delivering a 5x ROI for clients like AT&T and National University.
  • Developed the product strategy and business OKRs by collaborating with C-level, sales, marketing, engineering and production, bringing in over $1 million in the pilot phase.
  • Defined the product roadmap vision, Go-To-Market strategic plan, SaaS pricing model, MarCom, hiring, recruitment, workflow processes for continuous improvement and sales training.

VP Marketing > CMO

Harmony Marketing Group

May 1996 – March 2006 | Vancouver, BC / San Diego, CA

  • Designed the architecture for 'ONEview,' an e-commerce marketing storefront generating $100M annually by streamlining document management workflows for PacifiCare Healthcare.
  • Led and empowered a global team of designers, developers, programmers and photographers (from the US, Canada, England and France), implementing 50+ projects at a time.
  • Invented 'DoorSelector'—an innovative web tool that allowed customers to view 13,000 combinations of kitchen door style, wood and color, resulting in a 300% ROI in the first week and a consistent, double-digit increase in sales.

Education & Technical Competencies

Education

Bachelor of Business Administration
(Concentration: Marketing)

Simon Fraser University | Vancouver, BC
GPA: 3.71

Entire education was funded by awarded scholarships.

Technical Competencies

AI & Data Technologies

  • Open Router, DeepSeek, OpenAI, Claude, Perplexity API, Grok
  • Supabase (PostgreSQL)
  • Google Cloud (Vertex AI, Firebase)
  • AWS

Design Prototyping Tools

  • Make.com
  • N8N
  • Figma
  • Flutterflow
  • Bolt.new, Lovable, Tempo, V0

Enterprise Applications

  • HubSpot
  • Salesforce
  • ClickUp
  • Google Workspace
  • Google Marketing Suite

Programming & Frameworks

  • React/Node.js
  • PHP, HTML, CSS, Javascript
  • Java
  • FastAPI
  • Python (Pydantic)

Worth a Chat?

Together, let's build product experiences that drive exponential growth. Excited to discuss how my expertise can help propel your organization forward. Contact me at 619.512.3137 or greg@gregwasmuth.com​ to explore the possibilities.

Greg Wasmuth

619.512.3137 | greg@gregwasmuth.com

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